Got Dormant Customers?

3 Powerful Tips to Wake Them Up and Boost Your Sales

Lilit Petrosyan
April 09, 2025

Every business experiences it at some point—customers who once engaged enthusiastically suddenly become quiet. It's natural, and it doesn't necessarily mean they've lost interest forever. Often, customers become dormant because their priorities shift, their attention is pulled elsewhere, or perhaps they've simply forgotten how your business can help them.

The good news is that dormant customers can often be reactivated with the right approach. The key is understanding why they've drifted away and gently guiding them back into meaningful engagement.

How to Recognize Dormant Customers

Before you can reconnect, it helps to identify customers who have become inactive. Here are a few common signs:

They haven't opened your emails or interacted with your content in several months.
Their purchasing frequency has significantly decreased or stopped altogether.
They no longer respond to surveys, outreach, or check-in emails.
Their account or subscription activity has noticeably declined.

Recognizing these signs early allows you to proactively reach out and rebuild the relationship.

3 Actionable Tips to Wake Up Dormant Customers and Boost Your Sales

1. Ask Insightful Questions to Uncover Dormant Needs

People often don't realize they have unmet needs or frustrations until someone gently points them out. Rather than directly asking why they've stopped buying, ask thoughtful, open-ended questions that encourage reflection. For example, "What challenges are you currently facing in your business?" or "Is there an area of your business you'd like to improve but haven't found the time to address?" These questions help customers reconnect with underlying needs your business can address.

2. Use Automation to Personalize Your Outreach

Personalized communication can significantly increase the chance of re-engagement. Thankfully, you don't need to manually craft each message. Digital automation tools and AI-driven platforms can help you tailor your outreach at scale. For instance, using tools that integrate with your CRM allows you to send personalized messages based on past interactions, preferences, or purchase history, making customers feel valued without overwhelming your team.

3. Provide a Simple, Insightful Scorecard

One highly effective way to re-engage dormant customers is by offering them something valuable and insightful. Daniel Priestley's ScoreApp is a great example of this. It allows you to create interactive quizzes or scorecards that help customers quickly assess their current situation and identify areas for improvement. By offering this kind of personalized insight, you gently remind customers of the value you provide, encouraging them to reconnect and re-engage.

Ready to Reconnect with Your Dormant Customers?

Dormant customers aren't lost—they're simply waiting for the right reminder of the value you provide. By asking insightful questions, leveraging digital automation, using engaging tools like ScoreApp, and thoughtfully experimenting with your outreach, you can successfully reactivate these important relationships.